Newsletter businesses sell for 2.5x to 3.75x annual profit in 2026, but engagement matters far more than subscriber count. Here is how buyers actually price them.
Archive: 2026
283 stories published in 2026
Content sites averaged 2.32x annual profit in Flippa's H1 2026 sold deals — but only the ones with clean traffic and real revenue. Here is the full buying checklist.
SDE is the single most important number in small-business deals: the total cash benefit one owner takes from the business in a year. Here is how it is calculated and applied.
An earn-out bridges the gap when a seller wants more than a buyer will pay upfront. Here is how they are structured, what can go wrong, and when they make sense.
Screenshots can be faked in minutes, so never trust a revenue claim you have not verified yourself. Here is the three-source check every buyer should run.
Micro-SaaS sells for 2.5x to 4.2x SDE in 2026, but the multiple is decided before you list. Here is how to prepare, price, and sell for the top of the range.
Asset purchase or stock purchase? The choice decides which debts, contracts, and tax problems follow you after closing. Here is how to pick the right structure.
A product losing 1% of customers a month keeps 89% of its revenue after a year; at 6% churn it keeps barely half. Here is how churn moves the multiple.
Most new owners change too much, too fast, and break what they just bought. This 90-day playbook covers stabilising, auditing, quick wins, and growth bets in order.
Small SaaS businesses typically sell for 2x to 5x annual recurring revenue, but the exact multiple depends on growth, churn, and how much the founder still does. This guide breaks down the 2026 benchmarks and the levers that move your price up or down.
Buying an e-commerce store can be a shortcut to owning a profitable business, but only if you verify the revenue, traffic, and supplier relationships first. Here is the step-by-step process, from finding a listing to closing the deal.
Flippa, Acquire, and Empire Flippers all sell online businesses, but they serve very different buyers. Compare fees, vetting, deal sizes, and support to pick the marketplace that fits your budget and experience.
Most failed website purchases trace back to checks the buyer skipped. This checklist covers financials, traffic, content, technical setup, and legal ownership so you can verify a listing before you sign anything.
Etsy shops sell on profit, not on listing count or followers. Learn the multiples buyers pay, which factors push the price up, and how to prepare your shop for a sale.
A letter of intent sets the price, exclusivity, and timetable for buying an online business. Learn what it must include, which parts are binding, and the mistakes that sink deals.
Seller financing lets you buy an online business with a deposit plus monthly payments, often at the seller's full asking price. Learn how the structure works, when to ask, and which terms protect you.
FBA businesses sell for 2x to 4x annual profit, with inventory paid separately. Learn how buyers value them, how to prepare your brand for sale, and how to transfer the account safely.
A non-compete stops the seller from rebuilding the business you just bought. Learn what it should cover, how long it should last, and how to negotiate one a seller will actually sign.
YouTube channels sell on revenue and real audience, not subscriber count. Learn how to value a channel, spot a bought audience, check strikes and monetisation, and transfer the account safely.